Yellow Umbrella Provisions

The problem

A loyal in-store following that did not translate online. The feed was carrying product shots and store announcements, and the posts that actually earned attention were buried in the mix.

What we did

• Froze a baseline from their own post history rather than an industry benchmark
• Measured share of feed against share of engagement per content type to find what the audience was already rewarding
• Rebuilt the mix around the underfed winner and directed the shoots around it